Supercharging Your Tech Stack with Totango: Amplify Your Data Warehouse


In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system. The Totango API provides a full customer 360 view and helps improve your team’s efficiency so you can take your customer success to the next level.  

This article explores Totango’s data warehouse integrations including Google BigQuery, Microsoft SQL Server, Redshift, and Snowflake, but these are just a few of the ways you can integrate your data. 

Did you know that the concept of data warehousing was actually developed in the 1980s? Two IBM researchers developed the “business data warehouse” to help transition data from simply powering operations to fueling decision support environments that revealed business intelligence. While data warehouses have certainly come a long way in the past three decades, they are still used by organizations around the world to help make informed, data-driven decisions.

Data Warehouses and Customer Success

Data warehouses collect data from operational systems as well as a wide range of other data resources, including finance, sales, marketing, customer-facing applications and much more. Unlike basic operational data storage, these warehouses contain comprehensive historical data that organizations can rely on to help make informed decisions. When integrated with a Customer Success platform like Totango, however, the information collected in these warehouses is supercharged, allowing businesses to quickly and easily analyze and act on customer data from one place.

Since data warehouses are the main data storage in many organizations, Totango enables customers to stream data using a direct connection from a data warehouse like Google BigQuery, Microsoft SQL Server or Snowflake. Totango’s data warehouse integrations save time, reduce Customer Success Managers’ (CSM) dependency on Operations and data teams, and enable easier integration management by reusing data connectors, editing and duplicating integrations, using automatic field mapping, and providing real-time previewing and validation.

Totango integrates with a number of data warehouse software platforms including:

Google BigQuery

Google BigQuery is an enterprise data warehouse that enables fast SQL queries using Google’s infrastructure. Users can control access to projects and data based on their business needs. BigQuery is serverless and highly scalable to allow for business agility. With Totango’s Google BigQuery integration, you can sync data from several instances of the same data source, filter incoming information and use data warehouse querying native capabilities to save time and effort, monitor data warehouse integration information in a unified view, and much more.

Microsoft SQL Server

Microsoft SQL Server is a relational database management system that runs on SQL programming language. It is designed to support a huge variety of applications, including business intelligence, transaction processing, and analytics. It uses a table structure based on rows, allowing the connection of data and functions while maintaining the security and consistency of the data. With Totango’s Microsoft SQL Server integration, you are able to reuse data source connectors, enable incremental and snapshot mode syncs, filter incoming information, and much more.


Amazon Redshift is a fully managed, petabyte-scale, cloud-based data warehouse that is designed for large-scale data storage and analysis. It helps users to employ their data to gain new insights for their businesses and customers. Redshift is designed to connect to SQL-based clients and business intelligence tools to make data available in real-time. With Totango’s Redshift integration, you can create the query for ETL entirely within Totango to extract only pertinent data and remove overhead/management costs involved with hosting and executing this query. The integration also provides configurable scheduling of information, the ability to enable incremental and snapshot mode syncs, and more.


Snowflake is a cloud-based data-warehousing software that allows companies to store and analyze data using cloud-based hardware and software. As a true SaaS offering, Snowflake requires no virtual or physical hardware or software to install or manage and no ongoing maintenance or management. Snowflake is a self-managing data warehouse that is able to build an unlimited number of virtual warehouses so users can run an infinite number of independent workloads against the same data without impacting performance. With Totango’s Snowflake integration, you are able to create faster, more efficient integrations by configuring an incremental sync, monitor Snowflake’s integration information in a unified view, create the query for ETL entirely within Totango to extract only pertinent data, and remove overhead/management costs involved with hosting and executing this query, and more. 

Level Up Your Data Warehouse

These are just a few of the many data warehouse platforms with which Totango can integrate. Learn more about all of Totango’s integration capabilities here and start taking your data and Customer Success to the next level!

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