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Instagram is a social media platform that won’t stop growing. It started out as a simple photo-sharing app that’s now actively used by over 1 billion people worldwide.
People log in every day to follow their favorite brands, discover products to buy, or check out what a company has to offer. That means the app gives businesses direct contact with a wide variety of audiences.
So whether you’re an influencer or a business owner, it’s time to get into this lucrative opportunity and master how to make money on Instagram.
Here’s our selection of the best strategies to help you with that.
Let’s dive in…
1. Research Your Competitors
There are hardly any products these days that people wouldn’t buy through Instagram. From the inexpensive gadgets to multi-million real estate, it’s all available on the platform. Whether you’re selling on Amazon or getting your little eCommerce shop set up, you can make money on Instagram by posting links to your content. And if you’re not already on Instagram, chances are, your competitors are there. Look up what they’re doing and how people are reacting to their offers. It gives you a lot of information on how you should go about your own Instagram campaigns.
2. Make Money as a Brand Ambassador
Are you a social media influencer? Then you should know that companies are actively seeking to develop long-term relationships with people who can regularly promote their products on Instagram. All you need to do is seek out ambassador programs and let businesses know your interests in collaborating with them. And check this out: signing a contract to be a brand ambassador can bring in over $30,000 per month. That is pretty nice, considering that you don’t even need to have a large following for this. Smaller niche audiences are often more engaged with the content and will buy more products.
But which companies should you choose to promote? To make money at home quickly, you should go with businesses that are already pretty popular. Online casinos, for example. Regardless of what your regular content is about, there’s a high chance your audience would love to give some no deposit spins a try. And the best part is that promoting a casino’s offers with occasional Instagram posts is pretty simple. You can embed the message in your regular pics and stories. For example, if you usually post about your travels, you can take a pic in your next destination about having a relaxing afternoon playing a new casino game.
3. Keep Your Hashtags Relevant
A business can make money investing in paid marketing on Instagram. But the platform also has a free promoting option: hashtags. These metadata tags gather similar posts on Instagram. And they work like a wonder. But here’s the thing: just because you can come up with up to 30 hashtags for a post doesn’t mean you should have that many. You can have only ten hashtags, and as long as they’re relevant, they’ll do the job. And here’s another tip: you don’t need to add all of the hashtags to your post context. Instagram will recognize the hashtags even from the first comments of your post.
As always, for inspiration, you can check out what your competitors are using. Gather the most commonly used hashtags and divide them into three categories: competitive, not very competitive, and not at all competitive hashtags. Not at all competitive hashtags would be those with less than 10,000 posts, the medium ones with up to 50,000 posts, etc. Then, when you update your posts, try to include hashtags from all three groups. This strategy enables you to rank high among the less competitive hashtags and is visible among the most competitive hashtags at the same time.
4. Video Content Makes You Stand Out
Instagram make money ideas are all about engaging delivery. And don’t just think in terms of sharing pictures. Instagram also enables you to include videos in your story. These can be up to 60-second clips, which is a decent length to convey a good amount of visual communication. It takes more effort to produce a video than taking a picture. But since videos tend to get more attention and comments, it’ll be worth it.
5. Make Money on Instagram by Becoming an Affiliate
Yes, you can make money buying and selling almost any item online. But you can also become an affiliate to other people’s products. Embed affiliate links in your captions or bio and receive a commission every time someone buys via that link. It’s easier than promoting a brand as an influencer because you’re not that concerned about growing brand awareness. The goal is to create engaging enough posts that will get people to click on the link and buy the item.
So, these were our tips on how to boost your earnings via Instagram. Use these strategies as a starting point to get the most out of the platform. Instagram’s popularity is only growing, and the sooner you get in on it, the better.
Have you been able to make money selling something via Instagram? Let us know in the comments what helped you to succeed.
About the Author:
Jeremy Ambrose started his own small business on the Internet a few years ago. After many failures and difficulties passed, he decided that he wanted to share his experience and knowledge with other people.