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YouTube is described as the second largest search engine globally. This means YouTube can help you to get your content noticed and engage subscribers. Video marketing has been on an upward trajectory over the past decade and available to everyone who has content to showcase. People worldwide spend approximately one billion hours watching videos, and an algorithm decides 70% of these hours.
Popular sites such as Instagram, Facebook, Snapchat, and Twitter are still excellent places to showcase content, but YouTube is still the best. Millions of YouTube videos are posted every second, and to popularize your content, you need subscribers who bump up your video play counts, engagement, and watch time. Here are some simple tips on how to gain subscribers fast.
1. Use Keyword Rich and Descriptive Titles
It would help if you did keyword research when creating your content. Descriptive and eye-catching titles provide keywords that the algorithm uses to sort videos and attract users and inform them what the video is about. To do your keyword research, you can use SEO (Search Engine Optimization) methods like Keyword planner or YouTube specific tools like KeywordTool.io. These tools help you to find the most searched keywords in your targeted niche.
Pick your keyword before creating your content because it helps in constructing thorough information regarding that topic. It also allows you to insert the keyword throughout the video naturally, and the YouTube algorithm can pick it up after closed caption additions. After choosing the keyword, watch the trending videos on the same content to ensure you are doing the right thing.
2. Engage the Audience
Being a social media channel, YouTube thrives on social interaction with the audience. Posting videos with zero discussions and encouraging comments will not earn you followers. YouTube offers rewards to those channels with excellent engagement, including the time spent on your channel, likes and dislikes, watch time, and most crucial of all, comments. If you can, respond to each comment from the audience, and ask users to like, comment, subscribe, and give suggestions for the next video.
3. Get Branding
Your content might be excellent, but your channel also has to be visually attractive. If you want your visitors to take you seriously and subscribe to the channel, you need to create logo online to brand your channel. Online logo wizards make it easy for everyone, even newbies to create outstanding logos. Branding makes your channel look professional, easily recognizable, and makes you stand out from other run-of-the-mill channels. Add custom URLs to the channel header and remember to pen an engaging and catchy bio about yourself and your video content.
4. Promote Your Channel on Other Platforms
Social media gives you the freedom to cross-promote your content on different platforms, making it easy to grow your subscribers. Promoting your content on Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc., allows you to increase views. If you can post direct videos on the platform such as Facebook, make it a teaser linked to the full video on YouTube. If you have a blog or website, you can also post the video there.
5. Make Your Thumbnails Appealing
Thumbnails may be overlooked as not necessary, but they make a significant impact. YouTube has a sidebar with ads of other videos, so you need yours to be appealing and stand out from the rest. This also applies to YouTube searches. The videos with catchy headlines and attractive thumbnails rank better, because of their high Click-Through-Rate (CTR), even if their content is not good. Improve your CTR, by using tactics such as arrows, highlighted patches, unusual or exciting images or large and bold text.
6. Use YouTube Cards
As mentioned earlier, YouTube rewards those channels that can keep their viewers interested for longer. These longer watch times mean you can engage your viewers with your videos. YouTube Analytics will help you see how long the audience is watching your videos. Adding YouTube cards allows you to add extra recommended videos when the user is losing interest and dropping off. Even if they abandon that particular video, the user will be taken to your other videos, thus staying on your channel, and improving its ranking.
7. Encourage Subscriptions and be Consistent
One way you know that viewers are involved and engaged to your channel is when they click the subscribe button. In every video, encourage the viewers to subscribe. Never buy subscribers because it topples your engagement and makes you look like a fraud, and eventually YouTube will ban you. Being consistent with uploading your videos keeps the audience interested. Make it at least a video a week to keep the viewers engaged. Let them know when the next video will be out and post on the same day and time each week.
Keeping your viewers engaged is a tall order, considering there are billions of channels on YouTube. Follow these tips, and you will be sure to grow your subscribers fast.