5 Best Email Marketing Software & Email Automation Tools of 2022


Before you invest in email marketing software, knowing the nitty-gritty of each and having a price comparison in mind can be vital. Emails are an instrumental way to communicate to leads and potential customers, and so having your emails fulfill that purpose without being deleted right off the bat is an important part of your marketing.

Below, we have discussed five of our favorite email marketing software and their features to help you make an informed decision.

So, without further ado, let’s get started!

1. ActiveCampaign

This email marketing software is a great favorite of many observers, given that it has hundreds of in-built tools. These tools offer a great user interface and help streamline all interactions. The benefits of using ActiveCampaign are several- more than 800 integrations, data migration and implementation possible with all plan levels, improvement in consumer interactions through automated features, and much more.

However, ActiveCampaign does have its cons, in that the plans offering a higher number of contacts are priced significantly higher in comparison. Users also find it challenging to navigate the many offerings of the software.

The pricing plans are as follows:

  • Lite: $15+ per month
  • Plus: $70+ per month
  • Professional: $159+ per month
  • Enterprise: $279+ per month

One advantage of ActiveCampaign is that there is a lot of adjustment for the plans that you can do once you get them. The Lite plan, for example, starts off with 500 contacts but can be increased for just $405 annually to 100,000 contacts. The most significant advantage of ActiveCampaign is that the automation processes combine your marketing and sales processes alike.

2. Messaged

Messaged is among the best email marketing automation tools, built for SaaS functions particularly, but can be fine-tuned and added to other software as well. Suppose you already use Saas and its services like SaaS email marketing tools. In that case, Messaged can help you streamline your marketing email procedure through offerings like user onboarding, free trials, churn prevention to avoid repetition in the information you are sending out.

Some particulars that Messaged contains as part of the larger scope of Saas businesses are features like prebuilt templates. These allow for you to have a foundation or layout, especially a design that works for things like welcome emails, transactional emails, formatting for newsletters so that you can make the best possible first impression. Features like Guided Implementation help you navigate your email marketing campaigns with a bird’s eye view, using only techniques that work.

The next admirable feature that Messaged provides users with is White Glove Onboarding. Instead of an online, in-built wizard guiding you, you have industry specialists assisting you in designing and implementing your emails. If you happen to have Stripe Billing, you need only to connect your account to Messaged, and it’ll automatically sync all your contacts and plans into your email campaigns.

To understand how Messaged works, it is important to understand what defines a “contact,” the number of which determines the price you will be paying. Each email address constitutes a contact and can have, per Messaged functions, several features per contact. The biggest advantage of Messaged is that you will not have to pay for contacts who have unsubscribed from receiving your emails. Those customers will instead be receiving an email formed via SaaS subscription cancellation email templates.

Following are the pricing plans for Messaged:

Monthly Pricing for Beta Users

0 – 500 Contacts          Free

501 – 1,000 Contacts   $12

1001 – 2,000 Contacts $20

2001 – 5,000 Contacts $45

3. Drip

Drip is also an automated email marketing software that streamlines multiple functions simultaneously. Specially curated to work in tandem with e-commerce businesses, Drip helps you run effective campaigns, doesn’t have an overwhelming number of functions, is easy to use, and has a sophisticated contact list segmentation function. This gives you indicators of consumer behavior and creates personalized emails as a follow-up to their activity on your website or domain.

Compared to other marketing automation tools, however, Drip lacks a few fundamental integrations offered by ActiveCampaign and Messaged. Drip also requires more effort in curating templates and designs because it lacks a drop-and-drag tool.

In terms of pricing, Drip is a very good investment for e-commerce companies, in particular looking to step up their game in email marketing and increasing conversion rates. With lead-generation forms, workflows, and templates designed keeping the industry standards of e-commerce in mind, Drip’s segmentation processes, particularly, help you target specific consumer niches and bring them into your sales funnel. As for pricing, after a 14-day trial, Drip charges per number of contacts, on a monthly subscription:

Up to 500 contacts: $19 per month

501 to 2,000 contacts: $29 per month

2,001 to 2,500 contacts: $39 per month

2,501 to 3,000 contacts: $49 per month

4. Mailchimp

For well-streamlined marketing emails, Mailchimp doesn’t have its equal. With more straightforward functions such as creating mailing lists and maintaining them, to more complicated functions like email scheduling, website building layouts, and ad integration features for social media, Mailchimp is a cheaper alternative to other services. Features like abandoned cart notifications, pre-made and editable templates, and a top-quality drag-and-drop editor makes Mailchimp an affordable favorite for many businesses.

Some of the pros of using Mailchimp include the automatic, system-generated creation of a text-based version of your email. The user interface is also perfectly streamlined via the addition of a footer with all the information potential customers could need from a website or email notification. If you would like to see what your emails will look like to the recipient customer, Mailchimp offers preview templates for all devices and the option to send out a test email.

In improving the email function while making it less graphically confusing, Mailchimp definitively stands out among other automated email marketing software. In checking the metrics of how your email marketing is performing, the dashboard indicates delivery success rates, clicks per open, open rates, and survey responses, so you can identify any gaps in marketing and mitigate those later. The pricing for the service is as follows:

$0 for 2000 contacts- Free

$11 for 500 contacts- Essentials

$17 for 500 contacts- Standard

$299 for 10,000- Premium

5. HubSpot

HubSpot is an industry favorite and competitive email marketing service, characterized by features like a mailing list builder and the HubSpot CRM, provided for absolutely free. New businesses and those with budgeting constraints can use this builder to set off on their email marketing journey, that too using a good platform.

In calculating your marketing efficiency, HubSpot provides features like sales analysis through data studies, so you can turn leads into customers by bridging any issues that distract the customer away from the email they have received. Contacts you have for purposes that don’t involve marketing are covered for free in HubSpot plans, a convenience not guaranteed by most other email marketing tools and services.

When you do decide to convert contacts into marketing contacts, you are charged a nominal fee of $45 a month through their subscription plans. If you want email templates comparable to the efficacy of SaaS email templates, HubSpot is a cheaper alternative. With the priced versions of HubSpot, you also get access to features like landing page builders with high conversation rates, pre-designed web forms to collect surveys and reviews, and also the option of removing the CRM branding from your landing pages, forms, and emails.

Summing It Up

Email marketing software, especially those with automated functions, can be the perfect thing to have to increase the efficiency of your email marketing. We hope this guide has given you some great options and clarity so that you can select a software that can be easily assimilated to your business needs.

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