Why Businesses Are Switching To Hubspot

business marketing using hubspot

Introduction

Whether you are a business owner or are getting ready to start one, you may be overwhelmed by everything you have to manage within all your daily operations. You have to answer emails and text messages. There are marketing meetings and content to write.

While all this is going on, you have to make sure your website is up and running with the latest search optimization in place. Not to mention tracking every aspect of your business to analyze later on. It can be a major challenge to juggle everything all at once.

But now, you can lighten your load and discover why businesses are switching to hubspot. It’s like having a bunch of marketing, sales, and admin companies working for you all at the same time.

What is HubSpot?

It is a tech company based in the US. It offers business software products for sales, inbound marketing, and customer care. The integrative tools that it provides are:

  • Customer relationship management (CRM)
  • Social media marketing (CMM)
  • Content management systems (CMS)
  • Lead generation
  • Search engine optimization
  • Web analytics
  • Live chat

The reason why businesses are switching to hubspot is that it is so comprehensive. It practically does everything for you. Here are some of its many standard tools and features:

Social media marketing (SMM)

Its “funnel to flywheel” model allows your business to integrate marketing with customer service. The idea here is to drive referrals and sales, utilizing happy customers as your sales force.

Content management systems (CMS)

Web developers and designers, whether in-house or contracted, can now utilize flexible themes and content infrastructure using its CMS Hub. Content creators and editors can also use it to revise and edit entire pages, all without the need for help from a developer.

Lead generation

When launching a lead-generation campaign, it is essential to have it automated, so potential customers will show up at your virtual doorstep any time, day or night. The package comes with the automation software needed to run inbound marketing campaigns with its integrated platform.

It allows you to attract potential customers through social media, blogging, ads, and direct email marketing. It also permits you to build landing pages and track the return rate for each of your campaigns. It can even be integrated into the CRM for added personalization and customer loyalty.

Search engine optimization

With customized SEO tools, you can get an idea of where you need improvement for your site. Their free website grader will evaluate your site based on four primary areas:

    • Performance
    • SEO
    • Mobile
    • Security

There is also the Blog Ideas Generator. You just type in a keyword, and the program will make suggestions for your next blog post topic.

Web analytics

You have to know how your website is doing in the search rankings. HubSpot gives you a clear picture of your online presence and performance by displaying it onto an easy-to-read dashboard that anyone from your team can help you manage. It not only shows you who’s visited your website, but it also tracks the data by time and geographical location.

Live chat

With their Live Chatbot Builder, you can customize your live online chat robot. And you don’t even need to be a programmer to do it. This feature allows you to qualify leads or hand the customer off to a live agent once the preliminary information is handled.

Customer relationship management(CRM)

Now, more than ever, businesses, especially startups, need to know exactly what the customer wants and how they want it. You do that by compiling data using the following communication channels:

    • Website
    • Email
    • Live chat
    • Phone
    • Social media
    • Other marketing materials

Once you have the necessary data within each client interaction, you can analyze the many different channels to determine what’s working and what you might want to scrap.

The beauty of CRM is that it is integrated into every facet of your business. It can improve interactions between your company and past, present, or future customers. Almost any type of business can benefit from CRM.

Here are some common CRM applications:

    • Call centers
    • Marketing firms
    • Customer service contact centers
    • Social media marketing agencies (SMMAs)

HubSpot CRM allows you to increase customer retention by simply serving their needs better. Not only that, but it will help you to deliver customer service more efficiently so you can move on to bigger and better things, like acquiring more customers!

Conclusion

Hubspot is revitalizing the ways businesses operate by taking them to new heights via a fantastic suite of tools, resources, and technology.

Hubspot allows businesses to better manage and improve the day to day work flow, fine tune the way they work with their customer base, and much more.

Have you tried Hubspot to improve your business? How was your experience? Let us know in the comments below…

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