Using Direct Mail for Marketing

direct mail

Introduction

Creating a marketing campaign has a lot of different parts to it. You need to make sure you reach your customers in a way that isn’t too expensive but still helps to set you above the rest. Two options you may want to consider is direct mail or shared direct mail.

What is Direct Mail?

Direct mail, also known as advertising mail, junk mail, mailshot or admail, letterbox drop or letterboxing, is the delivery of advertising material to recipients of postal mail.

What is Shared Direct Mail?

Shared Direct Mail is a form of direct mail. With shared direct mail, your advertisement is combined on an oversized direct mail flyer and delivered to thousands of homes each month. You get to share the cost of postage with other advertisers.

What Are the Main Differences Between Direct Mail and Shared Direct Mail?

Direct Mail

    • Direct mail is more effective: Direct mail will get just as many responses as email. However, direct mail will often bring you more profits. This is because customers who come to your business through direct mail are likely to spend five times the cash as those who reach you through email. This can mean much bigger profits for your business with less work.
    • Direct mail will stand out: Most people receive hundreds of emails a day and most of it is spam that they never look at. Direct mail is able to stand out because most people just don’t get the same amount of mail a day. If your direct mail is designed well, it could bring in more customers.

Shared Direct Mail

    • Shared direct mail: Compared to many other types of direct marketing you may use, direct mail can be shared. Your customer can receive the piece of mail, whether it is a brochure or a catalog, look at it themselves, and then share it with others. The average time a piece of direct mail sticks around is 17 days, making it more useful than an email that only stays around for a few minutes at most.

The Takeaway

Direct mail may not be the first option you think about when it comes to choosing a way to reach your customers, but it is one of the best options out there for you. Add direct mail or shared direct mail to your marketing campaign and see what a difference it can make.

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