If you don’t know it already, Instagram is among the top three most used social media platforms used in the US and among the top ten platforms used worldwide. With over a billion active users per month, it is a no-brainer to use this platform to grow your brand.
Mentioned below are practical tips and strategies you can use to grow your business on Instagram.
Use Trending Hashtags
The best way to stand out in the world of Instagram is to take advantage of the trending topics. Hashtags power Instagram’s search algorithm, and you will enjoy more engagement with popular hashtags. So, tag your posts with relevant hashtags to get more followers. You can take the help of a social media marketing consultant to determine the right hashtags and formulate an Instagram marketing strategy.
Contests and Giveaways
Instagram is a fantastic platform to advertise giveaways that will attract the audience’s interest. It’s an ideal platform to connect with new followers as well as engage loyal customers.
The best part about contests and giveaways on Instagram is that they last for a limited amount of time and offer exclusive content to participants. Additionally, using customized brand-named images and hashtags increases shares and organically extends potential reach for your campaign.
Influencers or brand ambassadors with large followers earn a decent income on Instagram by promoting campaigns and products they are passionate about. You can leverage their influence on your business.
Research and connect with an influencer who is authoritative in their niche. There is no need to shell out a large amount of money to create successful collaborations or sponsors. There are many influencers with fewer followers but have specific audiences that might be an ideal fit for the needs of your Instagram business.
Offer Useful Content
You can increase your Instagram followers by posting high-quality content that people want to engage with. Instagram has a high degree of engagement among users. So figure out the needs of your followers and make content accordingly.
Make sure that your company is producing valuable content that helps build communities. While some accounts may be chasing popularity, the ones with the highest engagement levels have established trust with their followers.
Write Engaging Captions
Instagram captions are the best way to interact with your followers. Make your captions spark interest by following these tips.
- Begin with a strong hook. Instagram is a platform that makes you click on those first 125 characters; therefore, make sure that people are eager to keep reading.
- Use keywords at the top to draw the attention of your readers.
- Make yourself more expressive using emojis.
- You can sneak in trending hashtags at the end.
- Include a CTA or a question to increase customer engagement.
Maintain Uniformity in Voice and Visuals
Before you roll on the red carpet for your new Instagram profile, take a moment to consider the voice of your brand and your values. Think about the best ways to convey your values through images of the Instagram professional profile.
Try to keep your Instagram look consistent by sticking to a particular color scheme or humor and wordplay to promote your products and services.
Using Instagram for business provides plenty of information available to gauge the engagement of your posts and make adjustments to your campaigns to get more effective outcomes. The tools like Later for reporting aggregate information into a single report will allow you to get relevant information. The dashboard will show the comprehensive stats of your company’s profile, and you’ll be able to look at post engagement to identify the most effective hashtags and posts.
Building a lively Instagram profile for your business requires a lot of time and effort. Pay attention to producing high-quality content to convert your casual followers into dedicated, long-lasting customers. We are sure the above tips will help!