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SEO is an increasingly important part of a successful business plan. Not many people know this but there are more than 3.5 billion Google searches every day and, more often than not, it’s the place people turn to when they’re looking for information, goods, or services.
So when it comes to your business, leveraging this traffic can lead to a dramatic increase in your companies profit margins. Ultimately, SEO can drive traffic to your website, which increases the number of leads and, in turn, helps to grow sales. If you’re considering whether to implement an SEO strategy, you may be concerned about how to budget for it.
However, for most companies, investing in SEO can be a stressful experience and often managers are found asking themselves, how can I make SEO cost-effective?
How much do SEO services cost?
The price you will pay for SEO depends on your objective.
Ultimately what do you hope to achieve? If you want a huge increase in sales over a short space of time, then the costs will be higher. If your preference is for an SEO strategy that encourages gradual growth, then the price will be lower.
The average UK price depends on the level of SEO you require.
Mid-level SEO averages around £2,000 to £4,000 per month, with more involved high-level SEO costing up to £7,000.
How much does SEO cost each month?
Monthly fees for SEO can cost anything from £50 per month to £10,000 a month depending on the size of your business and the amount of work you require.
A digital agency, like Aqueous Digital, will quote you a price based on a detailed understanding of what you need. Alternatively, it may offer you a set price that includes certain specified services.
With such a wide range of pricing structures available, it does pay to shop around.
Why does SEO cost so much?
The cost of SEO, as with anything else, is relative. But many owners of small or medium-sized enterprises are concerned about the cost of SEO and wonder if it’s worth it. There is a high number of digital marketing agencies and specialists offering their services, and the best ones are always in demand. When you budget for SEO, it’s important to remember that you’re not spending money on Pay-Per-Click advertising.
Rather, you’re attempting to enhance the organic traffic to your website through optimising its ranking on search engines, the principal one of which is Google.
If it’s to be done well, it generally consists of three distinct stages:
- Planning – this involves listing your ideas and goals and then coming up with a coherent plan of action.
- Building – the plans are agreed and then the strategy is devised.
- Management – once an SEO strategy has been implemented, the results are monitored, and the strategy tweaked and developed to ensure your goals are met.
So, as you can see, SEO is not a quick one-off job that’s completed and then forgotten.
It takes time, regular input, and ongoing assessment to achieve results.
What about low-cost SEO?
You might see adverts online for low-cost SEO with some offering packages that start as low as £50 a month. It shouldn’t take too much deduction to work out that these services might not be the best that is available. Cheap services might not give you much return at all.
Bargain-basement SEO is often aimed at people who see SEO as more of a box-ticking exercise than an active strategy.
Some companies will sell you bare-bones SEO for a monthly fee when in reality you could probably do what they do yourself and save your money. If you make low-cost a primary concern when it comes to SEO, you expose yourself to a risk of paying for a limited service (at best) and being ripped off. It’s good to shop around, and many digital agencies work hard to make sure their prices are competitive. Very low prices should probably set the alarm bells ringing.
How much does good SEO cost?
If SEO is cheap overall, or monthly, the cost is probably a warning sign, how much should you expect to pay if you run a regular business, not a multinational company?
As we explored above, costs for SEO may range from around £2,000 for a project up to £7,000+.
You may not need to pay this, however, and most agencies offer a monthly rate that can start from a few hundred pounds up to several thousand a month depending on the extent of the work.
Affordable SEO Services & Packages
If you want high-quality SEO work but are budget-conscious, you should perhaps look for affordable SEO as opposed to low-cost. If you’re interested in learning more about this topic, why not visit Aqueous Digital’s guide on “How much does SEO cost”?