If you own a floral shop, you’re probably wondering how to best promote your business. Well, to do so, it’s going to be important to utilize a combination of both offline and online marketing strategies.
And in today’s world, online marketing is more important than ever, especially now that more people are spending a lot of time at home. So, your website is likely to be the first advertisement that customers see.
But, if you have no idea where to begin, don’t fret, we’re going to look at some proven digital marketing strategies that work, and as a floral shop, the same strategies are going to help you skyrocket your customer base.
So without further ado, here’s what you need to know about promoting yourself as a florist…
#1. Create effective online advertisements
Pay per click ads can attract people to your website, and they can be placed on the sides of webpages (banner ads), on social media websites, and as links at the top of search results.
In most cases, online advertisements are pay per click ads, which means that you’ll only pay when someone clicks on the ad.
Therefore, if you aren’t getting an increase in traffic, you won’t have to pay.
#2. Improve the search rankings of your website
If your website does not rank highly with search engines, there won’t be very many people who will see it.
Not only do you need to improve your overall search rankings, but local search rankings are especially important for florists.
Here are a few tips that can help you rank well on search engines for more traffic in your area:
- Make sure that your page has the right keyword density, which should be between one and three percent. This is a strategy used by Floral N5.
- Ensure that you choose keywords that include the name of your city, town, county, or broader region.
- Make sure that you gather plenty of quality backlinks.
- Hire a digital marketing professional to ensure that you have a high-ranking website. Atavion is one example of an excellent digital marketing company.
#3. Encourage customers to leave reviews
Online reviews will play an important role in the success of your business. One great way to ensure that your business has plenty of good reviews online is to encourage customers to leave a review on social media, your business website, or on a third-party service like Yelp.
Getting a healthy dose of positive customer feedback to show new customers that you mean business, will ensure that there are plenty of satisfied customers posting reviews all the time. Think of this like a snowball rolling down a hill.
And in today’s competitive online landscape, customers expect to see reviews from other customers. Without them, it’s like shopping blind. So the more reviews you have (hopefully positive!), the better.
#4. Don’t overlook the power of email marketing
Email marketing is still one of the most powerful ways to supercharge your business. With direct access to your client’s inbox (something they check often), it’s like having a direct line to contact them anytime you want.
For this reason, it’s important to capture this important lead source. And thankfully, you can increase your email marketing signup rate in a number of ways using both online and offline strategies.
For example, you can include a link to your email signup form on your physical receipts (offline method) and add a prominent signup box on the top of your website (online method).
#5. Get that social media working for you
Social media should be part of everyone’s digital marketing toolkit. And while organic reach on Facebook might be down, you can still reach a ton of customers for free using this platform.
Additionally, Facebook marketing is still one of the cheapest paid options to reach new and existing customers. Compared to Google Adwords, your money can go much further.
But Facebook isn’t the only kid on the block, as Twitter, Pinterest, and other platforms exist. As a florist, Pinterest is going to be the ultimate platform for you being that your business is photo heavy, not to mention, the largest demographic on the platform is women.
In fact, one of my client’s in this same industry gets the majority of their website visitors from Pinterest. This platform is second only to Google. Pretty cool.
The Bottom Line
Whether you run a auto shop selling tires or a floral business selling beautiful flowers and floral designs, utilizing some proven online marketing strategies will ultimately increase your customer base and bottom line.
Creating effective online advertisements, improving the search rankings of your website, encouraging customers to leave reviews, utilizing the power of email marketing, and getting that social media working for you are all ways to improve your business.
But of course, these strategies only scratch the surface. Also, some strategies will work differently depending on your business. For example, a floral business will benefit more than a tire business from a Pinterest marketing strategy due to demographic and other factors.
All in all, though, the effective use of digital marketing will help you improve your bottom line regardless of what your business sell, so a floral business is definitely no exception.
Have you used any of the tips in this guide to improve your floral business? How did it help both online and offline? Let me know in the comments below…