12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [IG]

With some 1.7 billion websites worldwide, it’s fair to say the web of 2020 is a cluttered place.

Plus, there are over 2 million new blog posts published daily. To help stand out from the crowd, it’s vital publishers create compelling and engaging content.

But how do you go about creating attractive, engaging, and memorable content? The key is to make it visually appealing. The human brain processes visual content 60,000 times faster than text.

That’s a huge disparity and goes a long way to explaining why images and videos are so key to driving engagement on social channels like Facebook, Instagram, Twitter, and LinkedIn.

Simply put, visual elements are key for driving traffic and engagement across your sites and social channels.

With all that said, what are the key visual elements you should be mindful of including in your content? Where do the opportunities lie and how can you engage your audience in the most meaningful ways?

Fortunately, my team at Ever Increasing Circles has created the following infographic to explore key visual elements you should be mindful of including in your content — as well as where opportunities lie, and how you might engage your audience in more meaningful ways. Check it out, below.