What’s a Good Net Retention Rate in SaaS?

At least 100% net negative churn (i.e., upsell/account growth + renewals – churn)  for very small businesses. 130%+ in the enterprise, and for top B2D products.

Let’s look at some of the top public SaaS companies:

• Shopify — very SMB: 100%
• Hubspot — mostly SMB: 100%
• Surverymonkey — fairly SMB, but going more enterprise: 100%

• Zendesk — 116%, mix of SMB and enterprise.
• Okta. 119% net revenue retention. On the low end for the enterprise SaaS companies, but still basically 120%.
• Asana, 130% net revenue retention.
• Fastly, 130% net revenue retention. 5 Interesting Learnings from Fastly. As It IPOs. | SaaStr
• PagerDuty, 139% net revenue retention. 5 Interesting Learnings From PagerDuty. And Congrats on the A+ IPO!! | SaaStr. Developer-focused, but still fairly SMB.
• Zoom, 140% net revenue retention. 5 Interesting Learnings From Zoom. As It IPOs. | SaaStr. And mostly SMBs.
• Slack, 143% net revenue retention. 5 Interesting Learnings From Slack. As It IPOs (er, Direct Lists). | SaaStr. Going more and more enterprise, but many SMBs.
• Datadog. 146% net revenue retention at IPO.
• Twilio, 155% net revenue retention.

A bit more here: The Fastest Growing Unicorns Have This In Common